Start dates and duration
San Diego & Boston: 2017: 3 Jul, 2 Oct,
2018: 2 Jan, 2 Apr, 2 July, 1 Oct
San Francisco & Chicago: 2017: 31 Jul, 30 Oct
2018: 29 Jan, 30 Apr, 30 Jul, 29 Oct
Duration: 5 Weeks
Learning the skills necessary for evaluating, developing, and delivering a marketing plan, using a heavy emphasis on the problem-solving approach.
What you will learn
The essential parts of customeroriented marketing strategies, market selection, product development,lifecycle, planning and pricing as well as promotional decision making.
How you will learn
Students will learn up-to-date Marketing & Advertising concepts by classroom work, a team project, and a company visit.
Oreos; Procter & Gamble; Walgreens; Hubway: Boston’s Online Bike-Sharing System; Pepsi Cola; Samsung; Chobani Greek Yogurt; Costco; and more.