Start dates and course length:
San Diego & Boston:
2018: 1 Oct (course length: 5 Weeks)
2019: 2 Jan, 25 Mar, 17 June, 9 Sep, 2 Dec (course length: 4 weeks)
San Francisco & Chicago:
2018: 29 Oct (course length: 5 weeks)
2019: 28 Jan, 22 Apr, 15 Jul, 7 Oct (course length: 4 weeks)
2019: 2 Jan, 25 Mar, 17 June, 9 Sept (course length: 4 weeks)
2019: 28 Jan, 22 Apr, 15 Jul, 7 Oct (course length 4 weeks)
Learn the skills and strategies necessary to succeed in today’s interactive world. Students will receive tools for evaluating, developing, and delivering a marketing plan, using a heavy emphasis on problem-solving approach. Special emphasis will be placed on the impact of global/digital marketing, social media and e-business.
What you will learn
The essential parts of customeroriented marketing strategies, market selection, product development,lifecycle, planning and pricing as well as promotional decision making.
How you will learn
Students will learn up-to-date Marketing & Advertising concepts by classroom work, a team project, and a company visit.
Oreos; Procter & Gamble; Walgreens; Hubway: Boston’s Online Bike-Sharing System; Pepsi Cola; Samsung; Chobani Greek Yogurt; Costco; and more.